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Get 50 Ways to Understand Communication. A Guided Tour of Key PDF

By Arthur Asa Berger San Francisco State University

ISBN-10: 0742569217

ISBN-13: 9780742569218

Is awareness like an iceberg? Does ads bring about the commodification of people? what's the hidden which means of fairy stories? In 50 how you can comprehend verbal exchange, Arthur Asa Berger familiarizes readers with vital techniques written by way of prime verbal exchange and cultural theorists, similar to Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and so on. prepared in fifty brief segments, this concise consultant covers a variety of very important rules from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communique. Berger's transparent factors and examples encompass this collection of influential writing, jogging the uninitiated via those occasionally dense theoretical works. His decisions and observation will problem readers to re-examine the function of verbal exchange in our tradition. This enticing, obtainable publication is vital for college students of conversation and somebody attracted to how we converse in a global of swiftly altering media.

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Extra resources for 50 Ways to Understand Communication. A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

Sample text

Words get their meaning, Saussure explains, not from their positive content but by being opposites of other words. Or, as he puts it, “In language there are only differences” (1966, 120), and the most important difference, for most practical purposes, is that of opposition. These notions explain why it is we tend to think in terms of opposites: rich and poor, happy and sad, large and small, and so on. One caution: Saussure is not talking about negations, such as happy and unhappy, but oppositions, such as happy and sad.

There is rarely any doubt that the unconscious reasons for practicing a custom or sharing a belief are remote from the reasons given to justify them. Even in our own society, table manners, social etiquette, fashions of dress, and many of our moral, political, and religious attitudes are scrupulously observed by everyone, although their real origin and function are not often critically examined. . Boas must be given credit for defining the unconscious nature of cultural phenomena with admirable lucidity.

Our dreams often have sexual content, but if this were expressed overtly, the dream would cause alarm in the superego and wake us; therefore, in dreams we use subterfuge and mask sexual content by displacement and condensation. , for the female genitals) to avoid alarming the superego. In condensation, we combine things to mask their sexual content (one person’s face, another person’s body, a third person’s clothes). Freud writes about dreams representing ideas by their opposites, which calls to mind his theory about a defense mechanism he called reaction formation.

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50 Ways to Understand Communication. A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture by Arthur Asa Berger San Francisco State University


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